New Film Studio
CEO Santorum Plans Aggressive Production Strategy
Former U.S. Senator Rick Santorum announced he is the new CEO of EchoLight Studios during a press conference at the International Christian Retail Show in St. Louis, MO, today. Along with the announcement he revealed an aggressive strategy to produce and distribute high-quality films that reflect Christian world views, and a commitment to Christian stores as a key distribution partner.
EchoLight President Bobbie Downes announced a partnership with Liberty University to develop a filmmaker mentoring program and a state of the art studio at the Christian university. Santorum said a $20 million investor fund has been developed to support Christian arts, and a $1 million filmmaker prize winner will be announced this summer to stimulate excellent filmmaking.
CBA sales data shows that DVDs sold through Christian stores increased 27% from 2010 to 2012. Santorum said Christian stores are trusted partners to distribute quality content not only to Christians but to the general public, which desires this kind of content.
Santorum said films will include stories with overt Christian themes, and some won’t be overt. He said films shouldn’t be preachy, but authentic, and true stories will be a primary source for storytelling.
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