It’s Still Personal: The Reader’s Voice Matters

The reader’s voice still matters. Despite a flurry of technological advances, when it comes to books—finding them, talking about them, recommending them, appreciating them—it’s still personal, reveals extensive Thomas Nelson research. A multi-purpose fiction-centered press conference at 11AM on Monday, July 16, in Room W110B during International Christian Retail Show at the Orange County Convention Center will present important findings from the Thomas Nelson research highlighting the enduring value of readers’ engagement in Christian fiction’s reach and impact.

In addition to a presentation with relevant reader insights from Daisy Blackwell Hutton, Thomas Nelson Vice President and Publisher, the press conference will also include perspectives from bestselling, reader-centric author Colleen Coble and fiction-savvy retailer and book reviewer Cristel Phelps, Hope Store manager/buyer at Mount Hope Church, Lansing, Michigan.

The connection to the curation effect of quality contests will lead into ACFW president and prolific author Margaret Daley’s announcement of the prestigious 2012 Carol Award finalists. The Carol Awards, named for industry pioneer Carol Johnson, represent the best in Christian fiction in more than a dozen categories published in the previous calendar year.

Media interview opportunities with ACFW representatives and guest authors will follow the press conference, and a Carol Awards finalists press release will be available in print and digital form for media and retailers in attendance.

Winners of the 2012 Carol Awards will be announced at the Awards Gala during ACFW’s annual conference September 20-23 in Dallas, Texas. ACFW’s highly respected conference is the largest conference exclusively focused on Christian fiction.

ACFW is devoted to training its members in the craft of Christian fiction, educating them in the market, and serving as an advocate in the traditional publishing industry. With more than 2600 members worldwide, ACFW serves asThe Voice of Christian Fiction.

For more information about the press conference or ACFW, contact acfwrelations@acfw.com or http://www.acfw.com.

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